HoloRhythm SCHOOL OF MUSIC: A Full-Spectrum Brand Transformation

Centered around music education, and in-person rhythm-based experiences, the company needed a complete brand overhaul to match its mission. My role? To create a cohesive, impactful identity that would resonate across digital and physical spaces while driving engagement and business growth.

SCOPE
- Brand Strategy & Systemization
- Identity Design
- Website Design
- Photography
- Product Design + Merchandising
- Marketing

Branding & Design
- A strong, recognizable logo that visually communicates rhythm and movement.
- Color palette and typography system that feels both grounded and energizing.
- Custom illustrations and graphics for web, social, and print.
- Branded t-shirt line and handled the screen printing to expand merch revenue.
Marketing & Content Strategy
- Built a multi-channel marketing strategy spanning social media, YouTube, and email campaigns.
- Created high-impact digital assets including YouTube thumbnails, blog graphics, and ads.
- Directed and executed brand photography and video content.
- Developed strategic ad campaigns to increase reach and conversions.
- Wrote compelling copy and storytelling elements that reinforced HoloRhythm’s mission.
The Impact
- A strong, cohesive brand that clearly communicates HoloRhythm’s vision.
- Increased brand engagement and awareness across social and web platforms.
- A website that serves as both an educational hub and sales driver.
- A defined B2B strategy opening doors to new partnerships and revenue opportunities.
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